GPLv3 + commercial license on the same project?

I'm trying to find a solution to publish my source as open source just for personal and no-profit use, and sell licenses for commercial use.

I see Packery which uses GPLv3 for non commercial, and a custom license for commercial.

For what I know, everything under GPLv3 can be used everywhere without any limitation, so how can it works for Packery?

Can I do the same?